SEO for Dubai E-commerce: Important Factors you need to know

Have you ever heard of SEO for e-commerce? If you are the manager of an online store and want to know how to attract more customers, increase the organic traffic of your e-commerce and sell more, the solution lies precisely in these three little words.

We know that anyone who starts an online business wants to have good results, right? This will only be possible with good planning and good digital marketing strategies: among them, of course, are the Inbound Marketing and SEO techniques.

SEO is the strategy that will help your business to be well positioned in search engines such as Google, Yahoo and Bing.

It is through SEO that the public will find your website more easily in the search engine results pages. Therefore, SEO for e-commerce is essential for the growth of your online store.

In this post, you will understand how search engine optimization works for e-commerce, what to invest in, and see 20 tips that we have put together to help you get better results, as well as mistakes that should be avoided.

Optimize Product Images:

In e-commerce, images are the elements directly related to success. Through images, you can showcase the product or service that your business offers. Click here for E commerce SEO in Dubai UAE

However, there are some good practices to ensure that images bring positive results. The first and main rule is to have quality photos, with appropriate sizes and without leaving them pixelated.

This helps your products to be better positioned in Google image search.

Develop friendly URLs for E commerce Business :

The URL is the web address of your website and is one of the elements that Google takes into account when indexing and classifying pages. Make your URL clear and understandable, describing exactly the content of the page.

Enter the category, model and keyword of the product.

Write product descriptions:

For your e-commerce site to appear on Google’s results pages and increase your conversion rate, you need to write complete product descriptions and use the keyword in the title, images, meta description and URL.

Avoid including texts from manufacturers or suppliers; remember that other sites may also sell the same products as yours. Take care with the content description and produce original texts with the characteristics of what is being sold.

Create internal links:

Internal links are also a factor that is relevant to Google.

Internal links make it easier to navigate your store and show the search engine that there are other pages that should be indexed. You can insert links on your website’s home page and transfer its “authority” to less-visited pages. You can also insert internal links on the home page, which direct the user to other sections of the website itself.

Create links:

Both internal and external links convey relevance and authority to website pages. Therefore, building a strong network of links can take your e-commerce to another level. Link building is a great strategy to generate more traffic and improve the website’s organic ranking, since it is a natural way to gain quality external links.

Highlight customer reviews:

Before making a purchase, most consumers look for recommendations from other people who have already purchased the product.

So, if you have quality products or services, it is very important to display reviews and comments from customers who have already purchased from your company. This is what we call social proof. Social proof strengthens the trust that visitors have in your brand by creating a sense of community, since others are sharing their experiences.