— Not Perfect. Still Loyal.
We all have our moments.
The ones where we forget to text back. The ones where we cancel last-minute, say the wrong thing, or simply disappear for a while. The ones where we feel like we’ve let everyone down—even the people we love the most.
In those moments, we’re not the “best” friend.
But we’re still real.
We’re still loyal.
We’re still trying.
That’s the heart behind the Bad Friends Hoodie — a wearable reminder that perfection isn’t the standard. Honesty is. Effort is. Growth is.
And sometimes, showing up—imperfectly—is more powerful than playing pretend.
Why “BadFriend”?
It started as a joke. A label. A throwaway comment you might make after ghosting the group chat for a week:
“Sorry, I’ve been a bad friend lately.”
But the truth behind it hits harder. So many of us carry guilt for not being everything to everyone. We beat ourselves up for the times we couldn’t be available, emotionally present, or even just “on.”
BadFriend isn’t about being careless. It’s about being human.
It’s for the overthinkers. The emotionally exhausted. The people who care deeply but don’t always know how to show it. It’s for those of us who are growing, healing, and learning to love better — one day at a time.
Designed for the Flawed and Loyal
This hoodie isn’t just a piece of clothing. It’s a statement.
A small act of rebellion against the pressure to be perfect.
Key Design Features:
- Minimal front embroidery: A subtle “BadFriend” over the heart, because that’s where your truth lives.
- Optional back print: “Not perfect. Still loyal.” For the ones who need the reminder — and the ones watching.
- Colors that feel like feelings:
- Jet Black – introspective, bold, and timeless.
- Ash Grey – calm chaos.
- Forest Green – quiet strength.
- Bone White – raw honesty.
The aesthetic is clean, quiet, and intentional. No loud branding. No overdesign. Just honest clothing for people figuring it out.
Comfort You Can Fall Apart In
Let’s be real — most days you don’t just want a hoodie.
You want something you can sink into. Something that feels like a hug when you’re not ready to talk. That’s what we made.
The Build:
- Material: 80% cotton / 20% poly fleece blend – ultra-soft, midweight warmth.
- Interior: Brushed fleece – soft enough for late-night overthinking or early-morning starts.
- Fit: Oversized but flattering. Loose where you want it, structured where you need it.
- Details: Reinforced seams, ribbed cuffs and hem, heavy-duty drawstrings — because even when you’re falling apart, your hoodie shouldn’t.
Whether you’re wearing it to cry on the couch, journal in a coffee shop, or reconnect with a friend you’ve been avoiding, this hoodie holds space for your whole self — no judgment.
Who’s It For?
Not everyone. And that’s kind of the point.
The BadFriend Hoodie is for people who:
- Struggle with connection but still want it.
- Need space but always come back.
- Don’t show love the “right” way but mean it deeply.
- Are working on themselves — slowly, quietly, but surely.
- Have lost people and learned from it.
You’ve been called distant, cold, complicated, unreliable. But you know better. You’re just layered. And you’re learning.
This hoodie is your armor, your apology, your truth — all stitched into fabric.
A Hoodie, A Movement
We’re not just selling merch.
We’re building a community of real ones.
People who don’t always have it together.
People who hurt, heal, and still keep trying.
People who mess up, but never fake love.
Wearing the BadFriend jeans means showing up as you are. No filters. No performance. Just real, flawed, and fiercely human.
Own the Label. Rewrite the Meaning.
You’ve been called a bad friend before.
Now you wear it on your chest — not with shame, but with honesty.
Because maybe you’ve made mistakes.
But you’ve also learned from them.
And that makes you more than a “bad friend.”
It makes you real.
BADFRIEND HOODIE
Limited drop. Unlimited truth.
Now available.
[Grab yours →]
