Germany’s streetwear scene has never shied away from depth. In 2025, a wave of expression is emerging from under the surface. The brand none of us is not just fashion. It is a reflection. Its name asks a question without providing an answer. It echoes quiet rebellion. The purpose of this article is to explore exactly what none of us means, how it fits into Germany’s fashion evolution, and why it is drawing attention on the global stage.
Question Everything About What You Wear
Streetwear in Germany started with punk, protest, and post-war silence. Unlike other nations, fashion here has always leaned into deeper ideas—identity, resistance, and memory. When we talk about none of us, we are not only referring to a name but to an idea that clothing does not have to scream—it can whisper.
In the 1980s, Berlin saw an underground rise of anti-fashion. Neutral tones, minimalist design, silence over logos. Fast forward to now, none of us fits into that same lineage. No neon. No glitter. Just tone, cut, and message.
Trust the Look Without the Hype
The none of us brand has no flashy logos on the chest. That is intentional. Its emblem sits quietly on the inside tag or weaved into the hem. The silence is the message. It says we do not all have to speak loudly to be heard. We get it.
Their collections usually drop in quiet waves. Limited pieces. Rare restocks. We checked their latest online release, and each drop had just under 250 units available. They go fast. Their most famous collection was titled “Unseen,” and featured tones of fog grey, rust black, and faded army green.
Wear What Feels Right
It is simple. The fabric is soft but tough. The nofs hoodie stands out for its weight and warmth. Not oversized. Not tight. Just fitted. It keeps shape after multiple washes and still feels fresh after months.
The nofs tracksuit has become a signature look. We saw it first in Kreuzberg, then in Paris, then in Seoul. Quiet design. Pocket structure. And no unnecessary seams. Some pieces even use recycled cotton blends sourced from European mills.
Collect Stories, Not Just Clothing
We need to say this now—none of us is not mass-market. They do not want to be. If you want to shop, their online store is your best bet. Occasionally, they do pop-ups in Berlin or partner drops through European retailers.
Their collaborations are rare but raw. Last year’s nofs x trapstar capsule sold out in 12 minutes. It included only 4 pieces. No restock. No hype ads. Just a quiet teaser post and then it disappeared.
Break the Rules with the Fabric
The washing tags inside none of us garments read like a poem. “Wear until worn. Wash when needed. Dry slow.” These small instructions reflect the brand’s identity. Care for your clothes like they are memories.
Materials used include:
- 80% organic cotton
- 10% hemp blend in select outerwear
- 100% cruelty-free dye process
These choices are part of a wider German tradition in ethical fashion. More than trend, it is principle.
Do Not Follow the Crowd
Germany’s fashion history is marked by shifts. Bauhaus taught us that form follows function. East Berlin punk taught us to tear down rules. None of us follows that legacy. You do not wear this brand to be seen—you wear it to feel seen.
When asked about the brand name, the founder once said: “None of us belongs to the world. We do not own style. We inherit it.” That stuck with us.
Do It for the Colour, Not for the Noise
Unlike neon-forward American brands, this label explores silence in colour. Earth. Dust. Moss. Cloud. No primary colours. Each tone is filtered down into grey-tinted calm.
This year’s seasonal shades include:
- Smoke Beige
- Ash Grey
- Night Rust
- Washed Plum
Even the bright pieces, like their pink utility jackets, come washed and grounded.
Take 20% Off? Yes—But Only If You Act Fast
Occasionally, the brand gives limited discounts. We found a 20% off tag floating during their “Silence Speaks” campaign. It only lasted 72 hours. The catch? You had to be on their email list. That is how they roll. No mass sales. Just small surprises.
Know the Categories Before You Shop
Nofs Hoodie & Sweats
Warm, pre-shrunk, often oversized. Look out for hidden pockets and dyed drawstrings. Fabric is double-stitched at the shoulder for longevity.
Tracksuits
Comes in muted two-tones. Elastic cuffs. Hidden zip pockets. Some styles feature quilted lining. Perfect for city wear or chill days.
Tees & Tops
Cotton-rich with soft-finish interiors. Logos? Only stitched inside collars or printed under the hem.
Respect the Collabs That Matter
We are not talking celebrity drops. None of us does culture-based collabs. Their work with NOS X Trapstar blended London grit with Berlin minimalism. Another notable collab included a project with a German industrial band that made noise for a living but designed silence in clothing.
These collections are limited, fewer than 100 units sometimes. You blink, you miss.
Find Out Where to Buy It Before It Is Gone
Your best chance is the noneofus official website. Sometimes, a few trusted online stores carry a capsule. Physical stores? Rare. But when they do pop-ups in Berlin, London, or Copenhagen, it feels like a secret show.
They never over-advertise. You find it when you are looking for something more than just clothes.
Two Points You Need To Know
Brand Origins – In Bullet
- Born in Berlin, rooted in street culture
- Founded in 2018 by anonymous group
- Inspired by post-reunification fashion silence
- Built on small-batch manufacturing
Why the Name – In Bullet
- Meant to reflect anonymity
- Speaks to shared experience
- Not “me” fashion, but “us” fashion
- Intentionally vague—invites thought
Be Selective, Be Slow, Be Still
None of us teaches us something: stillness is not weakness. Being unseen is not being invisible. The label does not beg for approval. It exists. It speaks softly but stays long in memory. That is the kind of clothing that Germany always respected. Less noise. More meaning.
FAQs (Short and Simple)
What is “none of us”?
It is a Berlin-based fashion label focused on minimalist, thoughtful design.
Is “none of us” sustainable?
Yes.
Where can I buy it?
Mainly on their official site. Sometimes in pop-ups or exclusive collabs.
Does it ship worldwide?
Yes. Global shipping is available with tracking.
